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WeTransfer worked with Auth0’s Professional Services team to integrate its identity systems with Auth0’s, launching social logins to an audience of 70 million monthly active users across all three products in "half" the time they would have needed to build its own system. “Auth0’s approach really resonated with our development team - the documentation for developers was first class, and there were plans ready to take us through the entire implementation,” says Vermaat. WeTransfer also cited its developer-friendliness as a key factor.
WeTransfer compared identity providers on the market and chose Auth0 because “it came with batteries included,” offering all the necessary features and functionality needed out of the box. WeTransfer Implements Social Logins for Millions of Users in 3 Months “For more foundational things like authentication, we have a default buy-over-build strategy,” says Vermaat. However, from experience partnering with technology vendors like AWS for its cloud infrastructure, WeTransfer decided its development resources would be better utilized on the technology that differentiates them from their competitors instead.
WeTransfer considered building a centralized identity management system in-house. “But to add it to our other products, we would have had to implement it from scratch two more times and then work to maintain those systems in three different places.” So about a year and a half ago, we built multi-factor authentication (MFA) in from scratch,” Vermaat explains. “Creatives use WeTransfer to share work with their clients, and they need to do so securely.
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WeTransfer wanted to upgrade its siloed identity in two ways: improving its customers’ ability to use each of their products, and keeping their users’ data even more secure. “We also wanted a unified way to communicate with our users from a marketing perspective, which is hard to do when a user has a unique identity on each product.”įocus on Core Product Leads WeTransfer to External Solutions “People expect to be able to use one account to access all of the products that a multi-product company offers these days,” Martijn Vermaat, Senior Engineering Manager, explains. However, each of its products handled user identities on their own systems, and WeTransfer knew it needed to rethink its approach to authentication if it wanted to increase adoption of its products. WeTransfer’s set of tools are specifically designed to enable creative professionals to inspire, conceive, share, and deliver their work. Having made its name in the game of quick and simple file-sharing, WeTransfer has grown into an end-to-end suite of digital solutions with more than 70 million monthly active users in 190 countries. But WeTransfer is more than just a file transfer service for creatives. Every month, creatives in 190 countries use WeTransfer’s platform to send and exchange around two billion files every month.
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